Mindshare wins local internal WPP battle for Sanofi account after global win

August 30, 2017 10:21

Group M’s Mindshare is believed to have won an internal WPP agency battle to take control of the Australian Sanofi business, which handles brands including Cenovis, Natures Own and Telfast.

Sanofi is expected to announce Mindshare will be its media agency in Australia in coming days

The move ends Sanofi’s local relationship with Zenith after WPP won the global business last week in a major creative and media reshuffle by the healthcare giant.

Mumbrella understands Mindshare will be officially appointed to the local account in coming days as Sanofi works through a transition process.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics