NAB appoints Mindshare as media agency

nab_breakupNAB has announced the winner of its media review, with Mindshare claiming the account after a four month pitch.

The appointment sees incumbent Zenith Optimedia move off the business after nine years of service.

GroupM buyer Mindshare won the business after two way shoot out with Omnicom’s OMD.

The announcement:

National Australia Bank (NAB) today announced the appointment of Mindshare as its agency for media planning and buying.

The appointment is for work across the NAB Group including NAB, MLC and UBank and follows a pitch process which began in August.

Andrew Hagger, NAB Group Executive People, Marketing & Communications said: “Earlier this year, the NAB Group announced it had decided to undertake a review of its media agency to ensure we were best positioned in a changing media market.

“I am pleased to announce that Mindshare has been appointed as our media planning and buying agency. This has been a highly competitive pitch, but throughout the process Mindshare demonstrated a strong strategic capability.

“Their emphasis on original thinking, ability to develop content integration opportunities and their unique way of measuring the impact of media investment means they are an ideal partner for NAB as we strive to further enhance our brand and reputation in the coming years.

“I would also like to thank our outgoing agency Zenith Optimedia for their nine years of service and wish them well for the future,” he said.

Anathea Ruys, Mindshare Melbourne, Managing Director said: “We are thrilled to have the opportunity to work with the NAB Group who stand out as one of Australia’s most exciting companies, and an innovator within their sector.

“Mindshare is committed to delivering original media thinking for our clients so we are delighted we were able to demonstrate to NAB Group how we could apply our way of working to their businesses to help achieve their growth ambitions,” she said.

Mindshare will officially take over on 1 January 2013.

NAB would also like to thank all agencies who participated in the review; the commitment, capability and willingness they demonstrated to form a partnership with NAB is highly respected.

The appointment has no impact on other NAB agency partners.


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