Mindshare’s Louisa Mennell joins Ikon Communications as national head of performance
Louisa Mennell has joined Ikon Communications as its national head of performance.
Mennell joins Ikon following the agency’s restructure in June last year which saw Chris Ernst promoted from national head of performance to managing partner of Ikon Brisbane.
Mennell joins the agency from Mindshare’s London office
Prior to joining Ikon, Mennell was a partner of paid search and social at Mindshare Worldwide in London for a year.
Throughout her career she has also had stints at Zenith, Performics and TradeDoubler.
Ikon CEO, Lesley Edwards, said in a statement: “She brings deep cross-category experience and a passion for building operational models that are both good for clients’ needs, while enabling people to fulfil their potential. We believe this experience and her proven management credentials make her the perfect candidate to lead Ikon’s very strong performance product and its team of 25+ people.”
“I’m delighted to be joining Ikon at such an exciting time; a business with a truly progressive perspective on delivering performance. With an ever more complex media landscape, I’m excited to be part of an agency that challenges the status quo to deliver results for our clients,” Mennell added.
In other appointments, Ikon has also hired Ante Pejic as a digital strategy director and Chris Mizeracki as a performance manager.
The announcement of Mennell’s appointment comes just days after Ikon won Amart Furniture’s $20m media account.
Meanwhile in May the agency became Avis Budget Group’s full service agency of record.
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