Mindshare’s Sharb Farjami moves to News Corp as national sales director

Sharb Farjami

Sharb Farjami

News Corp has promoted national sales director Neil Robinson to director digital strategy and sales and is set to bring in Mindshare’s Sharb Farjami in his former role.

Farjami has been chief operating officer of Mindshare since April last year, and has also headed trading at the agency.

“We are just working through what that means for our structure and what the opportunity is. It brings about the chance to reassess that, but we really do wish Sharb the best on this one,” Katie Rigg-Smith, CEO of Mindshare told Mumbrella.

“Sharb is from sales and he wants to go back to sales and its a really good opportunity for him.”

Prior to Mindshare, Farjami worked at Ignite Media Brands as the national sales director.

In a statement he said: “I’m delighted to be joining News Corp Australia at such an exciting time. The company has a rich suite of engaging brands and products together with a stable of newspapers, magazineswebsites and Apps. The opportunity to lead the national multi-platform sales offering of Australia’s number one media company was too good an opportunity to pass up.”

He will be responsible for leading the company’s national sales team.

Neil Robinson

Neil Robinson

Both Farjami and Robinson will report to News Corp Australia’s group director – sales, Fiorella Di Santo.

In a statement Di Santo said: “These two senior appointments reflect our commitment to delivering impactful and innovative advertising solutions to Australian advertisers through our relationship with 15 million Australians each month.”

Robinson joined News Corp Australia in 2001 as group sales manager before being promoted to deputy sales director of the national advertising team, moving up to lad that team in 2007.

In February 2012 he was promoted to general manager of the newly formed cross-platform integrated national sales team before being appointed as head of the division.

In a statement Robinson said: “The opportunity to build on our digital offering is immense. I look forward to supporting our editorial teams, and the great content they produce, with engaging digital advertising products and opportunities.”


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