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Mish Fletcher becomes IPG’s first chief growth officer for APAC

Interpublic Group (IPG) Mediabrands has appointed Mish Fletcher in the newly established role of chief growth officer for the Asia-Pacific region, based in Sydney.

Fletcher will report to IPG senior vice president and chief growth officer, Simon Bond, and becomes IPG’s first executive at the holding company level for the region.

The Asia Pacific region is IPG’s second-largest global advertising region, accounting for 31% of the company, behind North America, according to Magna’s Global Advertising Forecast.

Mish Fletcher is IPG’s first CGO in APAC

Fletcher was previously executive vice president, global growth officer at creative data and tech consultancy, FCB/SIX. She has also spent time as managing director and global head of marketing at Accenture Interactive, and spent time at OgilvyOne Worldwide.

IPG CEO Phillipe Krakowsky, said Fletcher is the right hire as the holding group looks to deliver holistic solutions for clients across IPG agencies.

“As the complexity of media and marketing continues to increase, we are increasingly seeing clients ask for holistic thinking and solutions. Mish is the right person to ensure that we can deliver on these kinds of briefs. She has all of the requisite expertise, and is also a great fit with our culture, which values and rewards curiosity, creativity and collaboration.

“There are enormous opportunities for companies that embrace digital transformation and adapt to new ways of working. This is why IPG has invested significant resources to combine the power of creativity with the benefits of data and technology, fuelling our offerings with a deep understanding of audiences at the individual level, driven by ethical data practices.

“Mish and her team can deliver these integrated, modern marketing solutions in order to help clients achieve their business goals and thrive in the digital economy.”

Of her new role, Fletcher said: “I’m thrilled to be taking on this new role which will allow me to leverage key assets that IPG has invested in, including Acxiom, Kinesso, Matterkind, Hedy and IPG Studio on behalf of clients in the region.

“Uniting these technology, data and agile production capabilities creates a transformational performance machine that has the power to supercharge creativity, bringing new possibilities to marketers, seamlessly and efficiently.”

IPG Media Brands reported a 2.8% increase in revenue globally for the first quarter of 2021, compared to the corresponding period 12 months prior.

The Asia Pacific region accounted for USD$210.9 million of the revenue, while organic net revenue was USD$169.1 million, which represents an increase of 3.4% on the 12 months prior.

Bond added: “Mish is a true globalist with extensive experience in leveraging data and tech to deliver creative, personalised marketing communications on behalf of brands, at scale.

“She has deep industry background helping clients drive conversion and effectiveness with their marketing, most recently as chief growth officer of FCB/SIX, where she was part of the leadership team that drove double-digit growth in a year of disruption, fuelled by a number of significant client wins, and expansion of the agency’s global footprint.”

Fletcher’s appointment is effective immediately.

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