Mitchell Duff appointed MCN Sydney digital sales director

Mitchell Duff has been appointed MCN Sydney’s digital sales director.

The announcement:

Multi Channel Network (MCN) has announced the growth of its Digital Sales team with Mitchell Duff taking on the position of Sydney Digital Sales Director. Duff will lead the state-based sales activities for MCN’s rapidly growing online, mobile, IPTV and programmatic platforms, reporting to MCN National Digital Sales Director, Nev Hasan.

Duff has spent the last four years as Digital Group Sales Manager at MCN Sport, where he led the digital sales team and built brand strategies across MCN Sport’s broadcast and digital assets. Prior to that, he held roles as an OOH media professional and within the Price Indexes and Inflation department of the Australian Bureau of Statistics (ABS).

Hasan said Duff’s appointment to Sydney Digital Sales Director will bring a new energy and focus to the Sydney market, following the successful appointment of Richard Baxter to Melbourne Digital Sales Director last year.

“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” said Hasan. “With over 10 years’ market experience, seven of those at MCN, I’m pleased to appoint Mitchell to the role as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multi-platform strategy with precision.”

Duff said: “I’m thrilled to take on the new role of Sydney Sales Director at MCN at a time when our digital products and capabilities are continuing to grow in strength. My first objective is to help our agency and client partners navigate the convergence of digital and TV. With the current media landscape so dynamic, I will be implementing solutions that bring together MCN’s range of innovative data sets to help brands’ discover and communicate with highly relevant audiences.”

Duff is effective in his new role from today.

Source: MCN


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.