Mitsubishi paints car into the background as part of shareable content campaign

February 13, 2017 8:18

Mitsubishi Motors has integrated its vehicle model ASX into a public market by painting it into the scenery as part of a new social campaign.

In collaboration with production company Kojo and artists Emma Hack and Thom Buchanan, the campaign aims to create shareable content while endorsing the ‘built for the city’ tag line.

The SUV was painted at Adelaide Central Markets, with the goal of blending the car into the scenery last Friday.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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3 COMMENTS

Tim 13 Feb 17

Could someone run some analysis on this to see just how much sharing happens/happened. And to what end? I hope it’s a great success for them, but call me old fashioned (and many do) as I’m not convinced this is really that “shareable”. Clever, and mildly interesting, but hardly water cooler stuff (see, I am old fashioned).

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Blind Freddy 13 Feb 17

Just because you can doesn’t mean you should.

Vehicle styling is a key factor according to 74% of people making up their mind which vehicle to purchase (Deloitte, December 2014).

While this is a very clever piece of artwork, I doubt anyone will be rushing to a dealer saying “I want to buy a new car – one that looks like that”.

(Will look good in the portfolio though).

dentanta 16 Feb 17

does any body here knows the name of this model of mitsubishi?

https://www.youtube.com/watch?v=lMJyXLKaNao

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