Mitsubishi paints car into the background as part of shareable content campaign

Mitsubishi Motors has integrated its vehicle model ASX into a public market by painting it into the scenery as part of a new social campaign.

Mitsubishi ASX

In collaboration with production company Kojo and artists Emma Hack and Thom Buchanan, the campaign aims to create shareable content while endorsing the ‘built for the city’ tag line.

The SUV was painted at Adelaide Central Markets, with the goal of blending the car into the scenery last Friday.

The 11-hour project is accompanied by two one-minute videos – a time lapse of the process and behind the scenes video – showing the process behind the art work, being shared across the Mitsubishi website and social media.


  • Artists Emma Hack and Thom Buchanan
  • Location Adelaide Central Markets
  • The creators of the original wall art Vans the Omega and Kab101
  • Production Company Kojo

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