Mitsubishi poke fun at wine sommeliers in playful air-conditioner ads, via Connecting Plots

Mitsubishi Heavy Industries Air-Conditioners Australia wants consumers to know that air exploration is a lot like wine pairing – or to at least laugh at the lofty comparison.

The latest campaign, via Connecting Plots, has their ‘air experts’ pushing air exploration to a ridiculous degree, sniffing canters of air (and cash), donning lab coats, and generally having fun in what MHIAA say is traditionally a “pretty conservative category”.