Mixitup appointed as lead agency for Jagermeister
Jagermeister has apppointed Mixitup as its lead agency.
The announcement:
Sydney, June 24th, 2011:
Independent brand entertainment agency mixitup has been appointed lead agency for liqueur brand Jagermeister after a highly competitive pitch process involving some of Australias leading agencies.
A departure from many marketers’ traditional agency line-ups, the appointment sees mixitup (www.mixitup.com.au) taking the lead strategic role for Jagermeister, working with incumbent media agency Z Media, social media agency Pages Digital and newly appointed PR agency, Stellar.
“mixitup have demonstrated great abilities to think strategically and execute effectively in re-positioning Jagermeister,” said Group Brand Manager Jonathan Howells. “Appointing mixitup to the lead agency role, supported by the key roles in PR, social media as well as media planning and buying, gives us the right mix to develop and to roll out our new strategy and campaigns.”
Jagermeister has worked with mixitup for the past five years, on branded entertainment events including music festivals and on Jagermeister’s collaboration with the independent music industry through its naming rights partnership of the Independent Music Awards and Charts.
Greg Segal, Managing Director of mixitup, said the agency would be building on the successful communication platforms the agency had created for Jagermeister over the past five years.
“We have demonstrated our ability to impact perceptions and deliver genuine partnerships for Jagermeister and our lead agency role gives us a broader remit with the brand. We are looking forward to working in collaboration with the Jagermeister team and the other agencies to roll out the new national strategy and campaigns”
Segal said mixitup was founded in 2006 initially as a music and event sponsorship business that has naturally evolved into a brand entertainment agency. He said the agency had developed specific skills in brand strategy, account service, major event management and production, as well as research and insights.
Source: Mixitup press release
