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MKTG partners with LetsPlay.Live to target esports audiences

June 29, 2021 9:50

Dentsu’s sport-focused agency MKTG has announced a new partnership with Oceanic esports media company LetsPlay.Live (LPL) that will bring commercial opportunities in gaming and esports to Australia.

The partnership with MKTG is set to support LPL in assisting Australian brands reach the extensive and hard-to-reach audience that gaming and esports content attracts.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
Dentsu Dentsu Sport International Duane Mutu eSports gaming LetsPlay.Live Matt Connell MKTG
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