MLA ad shows beef extremes
Meat & Livestock Australiaʼs latest push for beef sees two very different style ads from BMF promoting the meat.
One version looks at the jealousy people feel at formal occasions when two dishes are alternated between guests and they don’t get their first choice.
The other ad joins the current trend for slo-mo recently tapped into by Carlton Draught with a man’s rapid reflexes preventing a sausage from going to waste.
Glen Feist, GM of marketing at MLA, said “The beef campaign aims to engage consumers on a deeper level, reviving the strong emotional bond Australians have with beef and getting it back on top of the weekly menu where it belongs.”
BMF Creative Director, Dennis Koutoulogenis said: “Whatever the setting, going for the nice juicy bit of beef steak or a sausage is the instinctive choice for most Aussies. Itʼs only natural to trust your Beeflex.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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‘Beef Wedding’ is absolute gold. Great insight and dramatized well. Love the sound track also.
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If I’ve said it once, I’ve said it 1000 times, sausages are best made with pork, not beef.
I need to get out more. Still, like the first ad the best…
Simon
http://www.TwoCentsGroup.com.au
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The Wedding ad rules – I do that in real life – great insight
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“Beef, nothing else cuts the mustard”
True, apart from maybe a hotdog…
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Now, if that was my dog the sausage wouldn’t have even got near that piece of bread!!
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well done agency and client
Love that wedding one
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Strange. The Beeflex line makes the whole thing ‘hammy’.
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Nothing else to say other than great ad – well done.
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Yep, the wedding spot taps deep into real life. Who hasn’t dopne that? Great work BMF & MLA
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YUCK. Trust your Beeflex?? Feels like a knee jerk reaction to me. I love the ideas, but that line ruins it. It’s just not quite right.
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brilliant – both of them
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Love it, good use of consumer insight something we can all identify with
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In sight . Snap!
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Love the wedding ad. An insight that everyone can relate to. I believe the “Beeflex” line only suits the BBQ spot though. It doesn’t really fit with the wedding – actually it takes something away which is a bit of a shame.
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Feels like two totally different (but both quite good) campaigns. I wonder what the behind-the-scenes story is on that?
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