MLA ad shows beef extremes

Meat & Livestock Australiaʼs latest push for beef sees two very different style ads from BMF promoting the meat.

One version looks at the jealousy people feel at formal occasions when two dishes are alternated between guests and they don’t get their first choice.

The other ad joins the current trend for slo-mo recently tapped into by Carlton Draught with a man’s rapid reflexes preventing a sausage from going to waste.

Glen Feist, GM of marketing at MLA, said “The beef campaign aims to engage consumers on a deeper level, reviving the strong emotional bond Australians have with beef and getting it back on top of the weekly menu where it belongs.”

BMF Creative Director, Dennis Koutoulogenis said: “Whatever the setting, going for the nice juicy bit of beef steak or a sausage is the instinctive choice for most Aussies. Itʼs only natural to trust your Beeflex.”


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