MLA appoints Wunderman Thompson to overhaul its shopper experience

Meat and Livestock Australia (MLA) has appointed creative consultancy Wunderman Thompson to lead a project which will see the body reimagine its customer experience.

The shopper experience overhaul will impact everything from in-store to meal making at home, and help reposition the red meat and livestock industry authority.

Wunderman Thompson will be overhauling the way consumers interact with MLA

The project will involve cutting-edge strategies which will help MLA and Wunderman Thompson better understand shoppers and drive future progress by prototyping new products, supply chain processes and technologies, the agency said.

Wunderman Thompson shopper managing partner Georgia Bruton said the partnership will see the MLA further its work to become one of the world leaders in innovation.

“The Australian meat and livestock industry is rapidly becoming one of the world leaders in innovation and technology adoption. We are loving working with the team at MLA who are passionate about helping Australian farmers prosper and become world-class.”

The partnership between WPP AUNZ’s Wunderman Thompson and MLA will be responsible for creating digital experiences that will not only engage Australians but inspire their weekly dinners and is expected to be live in 2020.

MLA’s creative agency of record is The Monkeys, which is behind campaigns including ‘The greatest meat on Earth‘, and ‘Aren’t we all boat people?’


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