MLA appoints Wunderman Thompson to overhaul its shopper experience

Meat and Livestock Australia (MLA) has appointed creative consultancy Wunderman Thompson to lead a project which will see the body reimagine its customer experience.

The shopper experience overhaul will impact everything from in-store to meal making at home, and help reposition the red meat and livestock industry authority.

Wunderman Thompson will be overhauling the way consumers interact with MLA