MLA continues celebration of diversity as major sponsor of Sydney Mardi Gras
Meat & Livestock Australia (MLA) will sponsor the Sydney Gay & Lesbian Mardi Gras Parade through its ‘We Love our Lamb’ branding.
The major sponsorship follows the latest campaign for the MLA, ‘You Never Lamb Alone’ which welcomed boat people (and float people) to the Australian shores. The Mardi Gras campaign was launched over the weekend at the Mardi Gras Fair Day with cook Hayden Quinn and Drag Queen Verushka Darling.
As part of the sponsorship, a float will run in the Mardi Gras Parade, featuring a digital billboard which will encourage every Australian to get involved by dancing.
These companies jumping onto the Marriage Equality campaign should be careful.
While 60 percent may support it – there’s still millions who don’t – plus there’s the issues of gays who think they are being exploited for commercial gain.
This is appalling. Celebrating ‘equality’ for one group of marginalised beings (LGBTQ people) while singing about killing baby animals is completely incongruent.
I and another member of the queer community have started a petition calling for Mardi Gras to sever this unethical partnership:
https://www.change.org/p/tell-sydney-gay-and-lesbian-mardi-gras-to-stop-supporting-animal-cruelty?recruiter=44908426&utm_source=share_petition&utm_medium=facebook&utm_campaign=autopublish&utm_term=des-lg-share_petition-reason_msg
Cool story Hansel.
I’m sure if you dig deep enough you’ll find something morally askew at every sponsor.
The commercial reality is that these sponsors are critically important to the continuation of the Mardi Gras. Creating petitions to remove their support is pretty narrow minded, especially considering I’m sure there are plenty of people who don’t share your view on eating meat.