Mobile the hero device still says TBWA\Worldwide global director of innovation

Eid

Eid

TBWA\Worldwide global director of innovation Luke Eid expects the Google Glass to remain a largely niche product.

Speaking at Spikes Asia on the topic of the age of connected devices, he said on the wearable tech product: “This is obviously going to stay as a niche product or for more commercial purposes, but we’ll see how that goes.”

Eid was speaking before a panel which discussed the topic and introduced the subject matter saying “Mobile is still the hero device at this stage, we’ll see what happens with the smart watches.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.