Mobile Marketing Association 2014 Global Smarties Awards announce shortlist

The Mobile Marketing Association has released the finalists for the 2014 Global Smarties Awards, with Australian work shortlisted including Virgin Mobile Australia’s ‘Game of Phones’ , Kia’s ‘Kia Game On’  and Rip Curl’s ‘Rip Curl Search GPS’.

The announcement:

As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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