Mobile projection project puts Snake on a building

Publicis Mojo has partnered with Sydney technology collective MPU and production company Finch to create a version of mobile game Snake that can be played via projection.

The project is a purely creative one rather than having a client attached.

Called Snake the Planet, the game uses projection mapping against different surfaces to include windows, door frames or signs as obstacles within the game.

Craig Davis, Publicis Mojo‘s chief creative officer said: “The project is a great example of collaboration and creativity at the intersection of media, entertainment and technology.”

The project will be featured in Sydney’s Vivid Festival in May as part of its artistic program. The project will be developed further to be released as an iPad app by taking a snapshot of any building and allowing the user to play on that photo. Following the app, the project’s code will then be released as open source.

Rene Christen, a member of MPU – Mobile Projection Unit – said: “We really like that guerrilla element of just cruising around the city and throwing a game of Snake up on any building we like, it makes it immediately accessible for everyone.”


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