Moccona romanticises itself in new spot, via TBWA\Sydney

June 26, 2024 7:37

Australian coffee brand Moccona has launched a new campaign via TBWA\Sydney, blending timeless romance with magic to spark the feelings of falling in love.

‘Destiny’ enlivens the thrill of romance and possibility, reminding Aussies of the brand’s dedication to providing quality coffee experiences.

Set in a quaint European town, the spot sees a woman drop her jar of coffee, and chase it through the streets as it rolls away, before it ends up at the feet of a man. They say the rest is history!

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Lynne 16 Jul 24

I really love this advertisement . There is something about it that captivated me. The advertisement drew me in immediately, the background music, the actors, the underlying romance, the esquisite photo shots, grabbed my attention leaving the undeniable subject (moccona) lingering in my mind.
This advertisement was skilled, professional sophisticated and romantic that delivered a message in minimal time and lasting impact.
That never happens to me I never remember advertisements and tend to shut off but not this one.
Well done Moccona

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