Modern men and women are target of new Kia ads

kia modern pie

Kia’s modern man

kia now

Kia’s woman

Kia has launched two new ads targeting men and women.

One ad – “Woman of Now” – features a businesswoman striding through a city street telling the camera: “I’m digitally in touch but not retouched. I’m a story-telling, canteen-helping, fund-raising, party-going, yoga-lover.”

Another – “Man of Now” – features a man telling the camera: “I’m a barbecuing, meat-eating, sausage-sizzling, prawn-peeling salad lover.”

See the ads:

The campaign has been created by Innocean. The campaign will air only on Seven during the 2013 Australian Open.

Client – Kia Motors Australia
National Marketing Manager, Steve Watt
Brand and Advertising Manager, Gerrit Walters

Agency – Innocean Worldwide Australia
Creative Director – Scott Lambert
Copywriter – Yanni Pounartzis, Michael Linke
Art Director – Mike Lind, Andrew Ostram
Head of Broadcast – Tania Templeton
Planning Director – Kathy O’Connor
Group Business Director – Simon Hornery
Business Director – Janine Allan

Production Company – Robber’s Dog
Director – Adam Stevens
Producer – Mark Foster
Executive Producer- Mark Foster
DOP –  John Toon
Editor – Michael Lonsdale
Online – The Editors
Audio Post Production – Song Zu
Composer – Anthony Partos – Sonar

Media Planning & Buying – Initiative Media



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