Mojo hires leader of discovery
Publicis Mojo has hired Fran Clayton as its regional Leader of Discovery.
Clayton’s previous role was in New York at Saatchi & Saatchi where her job title was Worldwide Director Xploring with a brief to deliver statregy insights for clients including Toyota, Proctor & Gamble, General Mills and Sony Ericsson.
Publicis Mojo Chairman Graeme Wills said: “The quality of our insights drives the quality of our work and the results for our clients. A rigorous, progressive discovery process is at the heart of that.”
Clayton’s first planning role was at Publicis Mojo in New Zealand.
She recently published a report on the marketing of luxury brands.
Linkedin
“a brief to deliver strategy insights for clients”
My wanker-terminology detector just Xploded.
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‘Leader of Discovery’…come on, the extent agencies will go to further fragment the planning discipline is getting embarressing isn’t it?
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Titles that you have to search for practical meaning… seriously is this just an advertising thing? On the flipside, met with a small boutique agency in Hong Kong last week and the title of one person was “Big Picture Ideas Talker” and her weary colleague had the apt title of “Serious Worker Bee”. Personally I found this to be kinda refreshing.
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Hilarious!
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advertisers strike again.
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Just. What. The. I am in total agreement with Foobar; my detector just Xploded.
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Burke, Wills and Clayton
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Xplorer to Discoverer, what’s her next role going to be…Navigator ?
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Xplorer, Discoverer ……. Challenger next ??
Going the way of the successful Space Shuttles perhaps
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“Leader of Discovery”? Does this new title come with a cape?
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This is terrific news!
And here I was in Melbourne thinking what we needed was some creative people, some account service people and some digital people to, you know, do stuff.
When all we really required was an Xplorer! It’s so obvious now! Thankyou management!
Putting my best Vasco da Gama puffy shirt on now! Nothing if not a team player…
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statregy insights??
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directory of discovery..whatever??!!!
more wank to make us planners look like self indulgent wankers. Xploring at Saatchi’s is just some ethno research packaged up well, absolutely no different to what any other decent agency with good planners does.
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embarassing. this type of wank gives planning a bad name.
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Oh dear, oh dear.
Remember when Mojo used to be an advertising agency.
Could she possibly discover where the creative talent is?
That will be the real test of her talent.
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i’ve always wondered what happens in a pitch situation when the procurement guy/girl has a look over the costs assigned to each agency who is pitching and wonders what the f*ck half of these titles actually mean.
“hrm – tim, i’ve got a question … what does a leader of discovery do and is she worth $250 per head hour?”
“how does a head of innovation help us sell more prepaid phone plans?”
“Can we make a saving on the Client Communications Planning Senior Executive Manager?”
Such gobbledeegook.
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it woudl be hilarious if this was something on Foxtels – 30 Seconds, its tragic that the title its genuine. i can just picture the response when Fran is introduced to clients non marketing staff.
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Groucho & Head Of Wanking,
methinks it’s somehow mojo related what with all those titles down there
(edited under Mumbrella’s moderation policy)
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Its this kind of nonsense that makes me embarassed to work in this industry.
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If you think the business card titles are a of a toss, read the report on marketing luxury brands.
2. Hold Luxury to True Values
Create experiences that deliver enduring priceless value. It’s about surprising with the obvious. Hermés and Coach have launched stores for men. Who would have thought?
Did someone pay for these insights? Did they really send the Xplorer team around the world to meet with Wealthy individuals?
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Stop being mean!
Discovery’s important and necessary!
If it wasn’t genius, Gra-Gra wouldn’t let it happen.
I know, because everyone tells me so.
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utter, absolute, raving nonsense.
what mojo needs is people at the coal face, writing ads, selling ads, yes…planning ads.
what mojo does not need is yet one more senior title to compete in the ether of Graeme Wills’ patronage
I can only imagine how much Maurice Levy would love to offload this bunch of lunatics and bring back in some proper agency management
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i feel another craig davis speech coming on. there hasn’t been one for 7 hours.
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