Momentum Energy is ‘like wombat droppings’ claims company in first campaign from RAPP
A thermos flask clutching rambler debunks claims made by energy companies while a series of supporting spots liken Momentum Energy to ‘wombat droppings’ in the first campaign for the company from RAPP and DDB Melbourne.
A new 60-second TV ad shows the man walking through a wood asking why the viewer had chosen their current energy provider – was it a once in a lifetime offer they repeat every month; the cheap prices or that “they told you their energy was made fresh daily”.
i like this campaign a lot, particularly the dig at origin
well done to all involved
Point and case I think.
Not enjoying the condescending tone they’ve decided to associate with this brand.
And taking a stab at other energy companies for having marketing ‘lines’ to win customers, um… pretty sure you’re doing the same thing?!
Nice. Imagine this is a conversation starter- the more direct action / ‘switch’ ads are to come
Really like it. And I’m not from DDB.
What percentage of the energy Momentum sells is actually ‘clean’?
Great spots, nicely shot, solid talent, nice branding – the only downer is the ‘backed by Hydro Tasmania’ to suggest they are green, the rub is the energy i would buy from them doesn’t come from tassie – they are just re-selling whatever is available on the grid
Damn. Now I’ll have to work out a way to wriggle out of my AGL contract.
Rest assured Andrew D, whilst the energy consumed by your home is indeed supplied by the grid, that energy is in turn, replaced by renewable energy from Hydro Tasmania (there’s a bloody big cable connecting them to the mainland). So knock yourself out, the more renewable that goes back into the grid, the less the grid will have to rely on fossil fuel.
The ad is extremely condescending in its tone. The message the ad conveys is that Momentum has a low opinion of the intelligence of consumers. Why would one want to sign up with such a company when it displays such a disdainful attitude to consumers.