Momentum Energy is ‘like wombat droppings’ claims company in first campaign from RAPP

A thermos flask clutching rambler debunks claims made by energy companies while a series of supporting spots liken Momentum Energy to ‘wombat droppings’ in the first campaign for the company from RAPP and DDB Melbourne.

A new 60-second TV ad shows the man walking through a wood asking why the viewer had chosen their current energy provider – was it a once in a lifetime offer they repeat every month; the cheap prices or that “they told you their energy was made fresh daily”.

It finishes with the man stepping into a canoe on a lake next to a dam with the voiceover stating Momentum is backed by  Australia’s largest producer of renewable energy so “why choose us? Because we come from a different place”.

“We see a world full of people that need energy, and a planet that needs looking after” said Momentum marketing manager, Alex Kharuckyin a statement.

“Unlike other energy companies, we understand that the two are inextricably entwined and that’s why we come from a different place.”

Momentum is based in Tasmania.


Three supporting 15 second spots set up a series of humorous situations, with the first with a man waiting for a delivery for the power plant, with rain then starting:

The second likens Momentum to wombat droppings “made by Australians, for Australians”:

While the third has the man asking “have you ever tasted run off water from a live power plant?” before scooping up a glass and drinking it:

The TV campaign was directed by Tom Noakes from Scoundrel Films and is supported by radio, digital, press and outdoor.



Chief Creative Officer – Darren Spiller

Executive Creative Director – Simon Bagnasco

Creative Director – Jim Ritchie

Art Director – Jordy Molloy

Copywriter – Toby Kennedy

Head of Onscreen – Simon Thomas

Senior Producer – Tuesday Picken

Group Business Director – Angela Bishop

Head of Technology – Matt Oxley

Digital head of art – Jonathon Yuen

Executive Producer – Kristy Russell

UX Lead – Jonny Martyr

Front End Developer – Michael Raffaele

Back End Developer – Matt Dane

Production Manager (Print) – Denis Bernar


Production Company – Scoundrel

Executive Producer – Adrian Shapiro

Producer – Belinda Dean

Director – Tom Noakes

DOP – Stefan Duscio


Stills Photographer – Adam Gibson


Editor – Adam Wills

Grade – Ben Eagleton

Post Production Supervisor- Jonathan Hairman

Post Production – Cutting Edge

Cutting Edge Producer – Lara Allen

Sound Design – Craig Conway

Final Sound Producer – Laura Hesse

Music – Karl Richter @ Level 2


Acquisition Marketing Manager – Alex Kharucky

Digital Marketing Manager – Luke White


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