Following a four-year relationship, Australian energy provider Momentum Energy has re-appointed Havas Media without pitch and expanded the agency’s role.
In addition to conversion rate optimisation (CRO) and Media, Momentum has increased Havas’ scope of work to include data solutions and analytics.
Using the same team to drive CRO, analytics and media out of a single agency will allow Havas to create and deliver more efficient, data-driven marketing strategies.
Havas Media Melbourne, general manager, Naomi Johnston, said: “We are thrilled to continue the close relationship with Momentum that we have shared over the last four years. We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continues to deliver business results.”
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Momentum Energy, marketing lead, Claire McClelland, added: “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”
In July 2017, the energy company first appointed Havas Media as the business moves from a traditional media model to a digitally focused approach.
Earlier this year, Havas Media won the Starward Whisky account and released first work for the Melbourne distillery.