Mondelez spends big to push Cadbury Creme Egg ahead of Easter holidays

Kalila Welch

April 14, 2022 8:54

Ahead of the Easter long weekend Pathmatics has revealed Cadbury Dairy Milk’s parent company Mondelez International dominated ad spend in the months leading up to the Easter holiday, spending over seven times more than any other chocolate brand.

In the period from the 1 January to 8 April 2022, Mondelez had an ad spend of approximately $3,300,000, with a key focus on the famous Cadbury’s creme egg being back on shelves in time for the Easter season.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics