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The Monkeys’ ‘Celebrate Australia’ wins communication category at multicultural marketing awards

The Monkeys’ Australia Day ‘Celebrate Australia’ campaign for Meat and Livestock Australia has won the 2017 Australia Multicultural Marketing Award for communication after creating a “25% retail uplift for the campaign period”.

Australian Hearing won the people’s choice award for its diversity and inclusion action campaign, ‘You Can Count On Me’  which, according to the judges, “increased their diversity in job applications and increased Aboriginal and Torres Strait Islander employment rates.”

Meanwhile, Surf Life Saving Australia and KWP won the AMMA sports award after being granted $1m worth of airtime from SBS’s Diversity Works Challenge earlier in the year.

Both The Monkeys and KWP failed to send a representative to collect their awards.

Now in their 28th year, the AMMAs recognise excellence in multicultural marketing and communication while promoting cultural diversity across Australia’s corporate, community and public sectors.

The list of winners:

  • COMMUNICATION AWARD
    The Monkeys, for ‘Celebrate Australia’
  • PUBLIC SECTOR AWARD
    Australian Bureau of Statistics and Etcom, for ‘Census 2016’
  • BIG BUSINESS AWARD
    Westpac and Etcom, for ‘International Students Campaign’
  • SMALL BUSINESS AWARD
    BizCover Pty Ltd, for ‘Small Business Insurance Made Even Easier’
  • BUSINESS DIVERSITY AWARD
    Australian Hearing, for ‘You Can Count On Me’
  • SPORT AWARD
    KWP! and Surf Life Saving Australia, for ‘The Ocean’
  • ARTS AND CULTURE AWARD
    NSW Multicultural Health Communication Service and Pink Sari Inc, for ‘Pink Sari
    Project: National Song Writing Competition’
  • COMMUNITIES AWARD
    SBS, for ‘Lunar New Year 2017’
  • EDUCATION AWARD
    Access Employment Services, for ‘Access Employment Services’
  • YOUTH AWARD
    SBS, for ‘SBS National Languages Competition’
  • PEOPLE’S CHOICE AWARD
    Australian Hearing, for Diversity and Inclusion Action Plan, ‘You Can Count On Me’

 

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