The Monkeys takes out top creative prize at Mumbrella Asia Awards, five Australian agencies recognised
The Monkeys, Eleven PR, Rotor Studios and Emotive have all been recognised at this year’s Mumbrella Asia Awards.
Hundreds of people attended the ceremony at the Marina Bay Sands in Singapore, with work and companies across a wide spectrum of nationalities and disciplines being championed.
The Monkeys collecting their win in Singapore last night
The Monkeys took out the big gong for Asia Pacific creative agency of the year for the second consecutive year, while Eleven Australia took home public relations agency of the year.
In the specialist agency of the year category, Rotor Studios took out the win while Emotive receive a highly commended.
Overall, PHD China took home the most prizes including the coveted APAC Media Agency of the Year award.
PHD China’s ‘The Sex Ed Revolution’
The agency won four awards for ‘The Sex Ed Revolution’, an innovative campaign to help educate young Chinese adults on the merits of contraception. The work scooped the categories Engaging with Millennials, the Mumbrella Award for Bravery, Media Idea of the Year and Social Idea of the Year.
Meanwhile, Singapore’s self-appointed ‘fourth telco’ Circles.Life and independent agency Supermarket Creatives scooped the top honour for Campaign of the Year – for the brand’s ’20/20 Launch’. They also triumphed in the Creative Effectiveness category. The jurors called the campaign’s use of vandalism in Singapore “ballsy” and “courageous”, praising its “daring idea and an impeccable execution”.
This year’s awards marked the first time the Mumbrella Asia Awards held live judging, here in Singapore, in order to make the vetting process even more robust. It meant those shortlisted presented to the jurors in person – also answering rigorous questions from them – for the second round of judging. And the jury for the awards was the largest ever with 121 judges.
For the full list of Mumbrella Asia Awards winners, see below:
Mumbrella Award for Innovation
Winner: Chevrolet V-Showroom – Experience the New Cruze Virtually Anywhere – Isobar (Singapore) with Carat (Asia Pacific) and Isobar (Korea) for General Motors
Highly commended: Capacity Based McDelivery – OMD (Singapore) for McDonald’s
PR Idea of the Year
Winner: Hong Kong Airlines 10th Anniversary Celebration – Hill+Knowlton Strategies (Asia) for Hong Kong Airlines
Mumbrella Award for Bravery
Winner: Yasmin’s Sex-Ed Revolution – PHD (China) with Wezeit for Bayer
Mumbrella Award for Data-driven Marketing
Winner: Celebrate in Sensual Red – Blis (Singapore) with APD for Triumph (Singapore)
Highly commended: Samsung Customer-Driven Marketing Program- iris Worldwide (Singapore) with Samsung RHQ, Samsung HQ & SAP
Mumbrella Award for Insight
Winner: Capacity Based McDelivery – OMD (Singapore) for McDonald’s
Under 30 Achiever of the Year:
Winner: Holly Chan, Account Manager, Sinclair
Social Idea of the Year
Winner: Yasmin’s Sex-Ed Revolution – PHD (China) with Wezeit for Bayer
Highly commended: Chinese New Year 2017- Lion and Lion for The Coca-Cola Company
Mumbrella Award for Collaboration
Winner: Skyscanner Chief Travel Officer Recruitment Campaign with LinkedIn – Edelman (Beijing) with LinkedIn for Skyscanner (China)
Mumbrella Award for Culture
Winner: Weber Shandwick (Asia-Pacific)
Highly Commended: The Hoffman Agency (Asia Pacific)
Best Localisation of a Global Strategy
Winner: More time for love – Havas (Indonesia) for RB Indonesia Durex
Highly Commended: Thomas & Friends Friendship Campaign- Hill+Knowlton Strategies (Beijing) with Mattel/ Thomas & Friends
Media Idea of the Year
Winner: Yasmin’s Sex-Ed Revolution – PHD (China) with Wezeit for Bayer
APAC Creative Agency of the Year:
Winner: The Monkeys (Australia)
APAC Public Relations Agency of the Year
Winner: Eleven (Australia)
Marketing Technology Company of the Year
Winner: Wootag (Singapore)
Most Engaging 360 Video/Virtual Reality or Augmented Reality Work
Winner: Chevrolet V-Showroom – Experience the New Cruze Virtually Anywhere – Isobar (Singapore) with Carat (Asia Pacific) & Isobar (Korea) for General Motors
Highly Commended: The Singleton Virtual Reality Tasting Experience – Untitled Project (Singapore) for Diageo
Best Use of Experiential
Winner: Mortein – Kill the Real Demons – Havas Worldwide (India) for Reckitt Benckiser
APAC Public Relations Agency Network of the Year
Winner: Weber Shandwick
Agency Leader of the Year:
Winner: Richard Tsang, Founder & Chairman, Strategic Public Relations Group
Engaging with Millennials Award
Winner: Yasmin’s Sex-Ed Revolution – PHD (China) with Wezeit for Bayer
Creative Effectiveness
Winner: Circles.Life 20/20 Launch – Supermarket Creatives (Singapore) for Circles.Life
Highly Commended: #IAMMORE Campaign – RED2 Digital (Vietnam) for California Fitness & Yoga Centre
Best Content Marketing/ Native Advertising Work
Winner: Ichigo Ichie – CNN International Commercial with Great Big Story for All Nippon Airways
Best Use of Programmatic
Winner: dtac Dynamic Profiling – OMD (Thailand) with OMG Programmatic for dtac
Highly Commended: Driving Profitability for VA with Always-On Programmatic – OMD (India) for Virgin Atlantic Airways
APAC Specialist Agency of the Year
Winner: Rotor Studios (Australia)
Highly Commended: Emotive (Australia)
APAC Media Agency of the Year
Winner: PHD (China)
Disruptor of the year
Winner: Postr (Singapore)
Campaign of the Year
Winner: Circles.Life 20/20 Launch – Supermarket Creatives (Singapore) for Circles.Life
Highly Commended: Yasmin’s Sex-Ed Revolution – lPHD (China) with Wezeit for Bayer
