Moon rebrands Super Rugby
STW’s Moon Communications Group has helped rebrand rugby’s major international provincial competition – Super Rugby.
The announcement:
Sydney, September 16, 2010: Rugby’s major international provincial competition played
across Australia, New Zealand and South Africa, has a new name and brand identity officially unveiled by the rugby union governing body, SANZAR.
The competition will now be known as ‘Super Rugby’, reflecting the increased number of 15 teams competing for the first time this season and the growing importance and success of this tournament.

The Super Rugby logotype has a typo: SupeRugby. Is that pronounced Soup Rugby?