More Aussies turned to News Corp than the ABC for news during 2023
During a year in which the Voice referendum divided the nation, soccer captivated the country, and numerous ideological and actual wars were waged, more Australians turned to news.com.au to keep abreast of the news than to any other outlet.
News.com.au was the most-read digital news brand for 2023, holding the top spot for 12 consecutive months. This is according to the December rankings from Ipsos iris, which showed the News Corp outlet reached an audience of 12.6 million in the final month of the year, some 1.26 million clear of the ABC, whose news website was the second most-read throughout the year.
News.com.au also had the largest audiences across entertainment, finance, lifestyle, sport, technology, and travel news categories during the year.
Editor-in-chief Lisa Muxworthy said: “It is a credit to my incredible team that news.com.au was the most-read news website in Australia every month of 2023.
“And while it is great we ended the year in that number-one spot – and not just nationally, but in all states measured by Ipsos – we never take it for granted and will work hard this year to ensure we deliver the news that matters, and reach audiences in new and innovative ways.”
While ABC News was the only single platform to get close to news.com.au during the year, Nine Entertainment Co.’s various publications drew more readers as a whole.
De-duplicated reach (not double-counting readers of multiple publications) across Nine’s news sites — AFR, Brisbane Times, nine.com.au, The Age, SMH and WA Today — was 13,804,000 for December, according to the Ipsos iris data.
Individually, nine.com.au an audience of almost 10 million, the Sydney Morning Herald had a readership of 7.76 million, and The Age (what Melbourne people call SMH) drew 4.74 million readers across the month.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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How depressing.
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Huh? I thought news was daily. That table looks like it is across a month.
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they have the lowest reviews ever on trust pilot
https://www.trustpilot.com/review/www.news.com.au
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