More Mumbrella360 sessions revealed, offering strategy, marketing and brand insights around the world and under pressure
With the deadline for earlybird discounts expiring tomorrow, Mumbrella has today revealed more sessions for June’s Mumbrella360 conference.
The sessions include the exclusive unveiling of two global reports into the ROI of music sponsorship and into differences in digital habits between Gen X and Millennials, plus a former special forces commando on strategy, and insights into the first ten seconds of a consumer’s relationship with a brand.
New sessions announced today:
- The Ten Second Rule: Brains and brands. Former creative director Greg Alder explains why people decide within ten seconds whether they like somebody – and how this brain behaviour affects how consumers react to brands;
- Brands and bands: The value exchange. Anthony Ackenhoff, CEO of brand and music partnership agency FRUKT; Wylie Fowler, GM of Octagon Australia and John Wardley, CEO of Authentic Entertainment, unveil the results of a wide ranging study into the ROI of sponsorship of musicians, festivals and other music-related activities.
- Strategy in Chaos. Former special forces commando Adam O’Donnell and SapientNitro’s national strategy director Phil Phelan explore the lessons of war on how to successfully execute strategy in volatile marketing envoronments;
- No brand is an island: 2015 – the year of brand collaborations. Brad Morris, managing partner for innovation and digital at Lowe303 shares case studies from around the world where brands have successfully collaborated with other brands, tech companies, publishers and artists;
- Digital Dopamine: The generational chasm in digital habits. Presented for the first time in Australia, Razorfish will share its global report into the habits of 1600 Internet users and their relationships with brands. Featuring Razorfish ECD Christian Behrendt and customer experience director James Earp, the session will include global and local examples of the difference between marketing to a millennial and a Gen Xer.
Mumbrella 360 begins on June 2 with an industry networking afternoon, followed by the confrence on June 3 and 4. Mumbrella360 is Australia’s biggest media and marketing conference.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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topics
Authentic Entertainment
branding
Lowe303
Marketing
Mumbrella360
Octagon Australia
Razorfish
SapientNitro
‘explore the lessons of war on how to successfully execute strategy in volatile marketing envoronments;’
because what we do is just like being at The Somme.
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I too find the analogy with war silly and an ex solider bring wheeled out on stage to learn war lessons a little off.
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Still a bit fresh in our memories
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