More pressure for GPY&R with Caltex out to pitch
Creatvie agency George Patterson Y&R is facing a fight to hang on to its $6m client Caltex. The agency’s contract with the fuel and retail company expires in the New Year, and the business has gone out to pitch.
The agency has had one of the toughest years in its history, with the loss of its major client Telstra triggering around 40 redundancies. In September new MD Julie Porter talked up the troubled agency’s prospects for rebuilding, citing its “stable” client list including Caltex.
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