More streaming services could change what we watch on TV and how we watch it

Australian consumers will have at least seven major streaming subscription options by the end of the year. And this choice could change how how we consume content, according to Jessica Balanzategui in this crossposting from The Conversation.

When it comes to television, how much choice is too much? By year’s end, Australian consumers will have at least seven major subscription video services to choose from: Netflix, Stan, Amazon Prime, Hayu, Foxtel Now, 10 All Access, and Disney Plus. Apple’s highly anticipated Apple TV Plus platform will likely launch in Australia in late 2019.

Subscription streaming video platforms have been perceived as disruptive newcomers to the television landscape since the launch of Netflix in Australia in 2015. Yet the launch of Disney’s new streaming service, Disney Plus, in Australia in November will instigate a new phase of maturity for the market.

In this increasingly flooded landscape, it is becoming common for Australians to subscribe to more than one streaming video platform. Research by technology analyst firm Telsyte shows that 43% of Australian households subscribe to more than one streaming video service, up from 30% in 2018.

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