‘More to come’: Reacting to CHEP redundancies
On the latest episode of the Mumbrellacast, the Mumbrella team deep dived into news this week that the CHEP Network has been hit with redundancies.
On Tuesday, Mumbrella revealed that up to 40 staff were made redundant following the loss of its Telstra account, which saw the telco giant drop CHEP, as well as The Monkeys and DDB, in favour of a bespoke agency.
“bespoke agency”. On my reckoning this is about the third time in the last 20 years that Telstra have tried this. It doesn’t work, but there must be some appeal – to CMO ego, perhaps?