Morning Update: 11 cars help astronaut’s daughter deliver a message to him in space
Mashable: 11 cars help astronaut’s daughter deliver a message to him in space
With our extremely connected, information-rich world, it can be tough to make one piece of communication stand out from the rest.
But with help from a car company and some stunt drivers, an astronaut’s daughter was able to send a simple but heart-warming message to her father, who was at work in the International Space Station — one he couldn’t miss.
The project, which took place on January 18, was used to advertise the Hyundai Genesis, and also broke the Guinness World Record for “the largest tire track image,” measuring 59,808,480.26 square feet.
https://www.youtube.com/watch?t=86&v=VmyjDuca-QU
AdWeek: For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar
Tax Day isn’t usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried to write off a Snickers bar in 2005.
She was audited, and the authorities took a dim view of her audacity.
Also, it’s a true story. BBDO found the woman’s case online, pitched her the concept and flew to her hometown in Arizona to shoot the film.
Mumbrella Asia: Levi’s tells China ‘Look hot, keep cool’ this summer
Levi’s has launched a summer campaign in China based around it “Live in Levi’s” concept.
The ad, created by FCB West in collaboration with FCB Shanghai, features Hong Kong actor Shawn Yue and Chinese pop star Ai Fei partying in Palm Springs and LA.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Not sure if it will sell any cars but that’s UNREAL!
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Why can’t the world have more ads like the Hyundai one? It’s actually an ad im interested in watching!
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Bloody awesome concept! I wonder if Steph came up with it or the agency pitched it to her. Whoever’s idea it was … bravo!
For those people in production … how would they have got rid of the tyre tracks between the letters so that they appeared to be discrete letters? I imagine they would have had people raking the sand or something. Anyone know?
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