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Morning Update: Wayne Rooney v Rory McIlroy; India spruiks stem cell freezing

Creativity Online: Wayne Roone plays Rory McIlroy at golf for Nike

https://www.youtube.com/watch?v=Fh6ZDBcWtSk

Created in-house at Nike and produced out of Great Guns, the spot shows Mr. Rooney stepping out onto new turf — a golf course — and going head to head with pro golfer Rory McIlroy. For unfamiliar ground, the football athlete’s got impressive skills, even skipping the ball over a water trap.

Campaign India: Umbilical cord freezing service offered in new TV ad campaign

Stem cell bank LifeCell has launched its first national campaign with a television commercial titled ‘The Gift’. The film will go on air from 4 December. Conceptualised by 1pointsize, the film will be screened on GECs, news, lifestyle and regional channels.

The Guardian: Rebekah Brooks approved a 4,000 pound payment for photos of Prince William in a bikini, hacking trial told

The former News International chief executive was forwarded an email from a journalist on the paper when she was editor requesting the money for a contact at Sandhurst, the military academy where the prince was training in 2006. When asked “What do you think, boss?” she replied “OK”, the hacking trial jury was told on Thursday.

The New York Times: US Federal Trade Commission promises crackdown on misleading native ads

But faced with a growing wave of digital advertising that is intended to look like the news articles and features of the publications where they appear, the commission is warning advertisers that it intends to vigorously enforce its rules against misleading advertising.

Mashable: Starbucks ‘Tweet A Coffee’ campaign prompted $180,000 in sales

Research firm Keyhole tracked all the instances in which someone used “@tweetacoffee” in conjunction with a friend’s Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day.

 

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