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Morning update: John Oliver takes on big tobacco with Jeff the diseased lung mascot

February 17, 2015 8:36

Last Week Tonight: John Oliver takes on tobacco companies, and plain packaging

The HBO show created a new mascot for Philip Morris International called ‘Jeff the diseased lung in a cowboy hat’ in a large segment looking at the impact of plain packaging laws in Australia and around the world, and how tobacco companies are trying to stop them spreading around the world.

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Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics
guardian labs John Oliver LAst Week Tonight Marketing Mag Old Spice Terry Crews tobacco
2 COMMENTS
Tony Bee 17 Feb 15

John Oliver’s show is must-see viewing each week.

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Hank Steakfist 17 Feb 15

Hank wishes he could buy individual cigarettes from vendors. One with the morning coffee, one on the way home after work. That’s all Hank needs.

Hank doesn’t want to buy a full pack because he has no self control.

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