News

Morning Update: Droga goes alien for Pizza Hut; Publicis won’t scrap agencies; Clinton’s awkward TV slot

Adweek: Ad of the Day: Oddball ‘Bragspeople’ Sing Pizza Hut’s Praises in First Ads From Droga5

Pizza Hut has a lot to brag about, but it’s way too humble to do so. So, the pizza chain is having some surprising characters do the bragging for them.

That’s the premise of Droga5’s amusingly offbeat first work for the brand, which carries the tagline “No one out pizzas the Hut” and will feature all kinds of unusual “bragspeople” talking glowingly about the chain’s food—beginning with the Grilled Cheese Stuffed Crust Pizza, introduced earlier this week.

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Campaign‘No brand will be disappearing’: Arthur Sadoun on Publicis Communications

He was speaking to Campaign ahead of his speech at the two-day meeting of the group’s global leaders in New York that started today.

There had been suggestions that Publicis Communications may consolidate the number of agency brands within the collective, but Sadoun said: “It’s exactly the opposite, I want to accelerate the brands.

“The creative brands are my first assets. There will be no brand disappearing. I want my brands to be strong. I am not going to reduce the number.”

AdAge: Watch: A Trump Ad Appears During Hillary Clinton’s ‘Between Two Ferns’ Appearance

Hillary Clinton submits herself to the world’s most uncomfortable talk show — Funny or Die’s “Between Two Ferns With Zach Galifianakis” — and it all goes very awkwardly (by design). At the start of the episode, Galifianakis is tackled by the Secret Service before asking his first question, “Are you excited to be the first girl president?,” and then offering a follow-up observation: “For a younger,younger generation, you will also become their first white president, and that’s pretty neat too.”

The Guardian: Alex Graham appointed as seventh chair of the Scott Trust

Alex Graham, founder and former chief executive of the TV production company Wall to Wall Media, has been appointed as the seventh chair of the Scott Trust, the ultimate owner of the Guardian and the Observer.

Graham, who has sat on the trust since 2012, was chosen from a list of nominees assembled by a committee headed by the former Observer editor Will Hutton.

He succeeds Liz Forgan, the former Guardian journalist who has also held senior positions at Channel 4 and the BBC, who has been chair since 2003.

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Digiday : The Telegraph shifts beyond news to more lifestyle videos

All publishers have the video bug, and The Telegraph is no different, pumping out 60 series since May. Each series fits into one of nine topic channels, from news to tech to beauty. Unlike many publishers, The Telegraph is focused on views on its property rather than Facebook or YouTube.

The publisher, now with a 30-person video team, is upping its lifestyle video content, having previously focused on news video only. The result: Video viewers are watching twice as many videos, on average three, according to The Telegraph. The number of viewers who complete a video has grown from 50 percent to around 73 percent.

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