Morning Update: Buster the Boxer stars in John Lewis Christmas spot; How the White House will keep Obama’s Tweets alive; Facebook’s fake news problem
https://www.youtube.com/watch?v=sr6lr_VRsEo
Campaign: John Lewis reveals 2016 Christmas ad
John Lewis has released its 2016 Christmas ad, which captures the joy of a gift that everyone loves, told through the story of a dog called “Buster the Boxer” and his family at Christmas.
AdWeek: How the White House Will Keep Obama’s Tweets Alive While Handing Over Control of @POTUS
Not all tweets go to heaven, it turns out. For social media posts attached to official government accounts, the White House has a plan.
In late October, the White House released a “digital transition” strategy, as the Obama administration was the first to use social media.
The Verge: Facebook on its fake news problem: ‘there’s so much more we need to do’
After this week’s unexpected election of Donald Trump to the presidency, some have pointed to Facebook’s enabling of misinformation as one source that fed his success. Now, Facebook is admitting it must try harder to fight the problem.
In a statement first provided to TechCrunch, VP of product management Adam Mosseri said Facebook works to combat misinformation, but admitted “there’s so much more we need to do.”
The Telegraph: ITV warns of Christmas dip in revenue as advertisers grow cautious
TV has warned its advertising revenue could drop in the rest of the year, as economic jitters and uncertainty around Brexit make advertisers “cautious”.
While 2016 total revenue is expected to be broadly in line with the previous year, the broadcaster has warned that its net advertising revenue (NAR) across its portfolio of channels will decline by 7pc in the fourth quarter, which covers the crucial Christmas period – typically a time when broadcasters cash in from increased spending.
