Morning Update: #XMASJammies; Facebook launch auto-play video ads; 10 most sexist ads

his is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Family’s Video in Xmas Jammies Will Upstage Your Christmas Card

“The Holderness family of Raleigh, N.C., decided to forgo the cliche family holiday card for something much more 2013: a video entitled “Christmas Jammies (#XMAS Jammies).”

The adorable footage shows the entire family in matching red-and-green striped pajamas, a decision the kids may regret in years to come, singing to a parody of Will Smith’s 1998 hit “Miami.” It features some of the best dance moves on this side of the Internet.”

The Guardian: NoW royal editor would rarely ‘stir himself’ to go out of office, court hears

“Clive Goodman, the former royal editor on the News of the World jailed in relation to phone-hacking offences would rarely “stir himself” and go out and get stories, it was claimed at the Old Bailey.” 4 Stupid Ads That Had No Goddamn Clue How to Appeal to Women

“Every now and again, a company decides to seek marketing ideas from people who have apparently never talked to an actual female. That’s the only explanation we can think of for bafflingly misguided pieces of “woman-friendly” advertising like #4. Hoover Creates a ‘Game’ Where You Iron Your Date’s Clothes”

The Guardian: UK obsessed with twerking, Google’s annual Zeitgeist list reveals

“The UK was grappling with twerking, yolo and Zumba this year, according to Google’s analysis of the country’s top trending and most-searched-for terms for 2013.”

AdWeek: He’s an Angry Elf! Agency Pranks Its Own Employees for Holiday Card

“What better way to cap off the year in which agencies were obsessed with prankvertising than with an agency pranking its own staff?

Baltimore shop Planit created the amusing video below after luring unsuspecting employees to sing holiday songs on camera. When a Leatherface-masked elf jumps out of the large present next to them, their reactions range from sprinting panic to cool-headed indifference.”

The Guardian: Sun publisher posts £75m pre-tax loss

“The parent company of the Sun and Sun on Sunday has reported a pre-tax loss of £75m in the year to 30 June, after taking charges of almost £90m in relation to the phone-hacking scandal.”

Mashable: Facebook Launches Auto-Play Video Ads

“Facebook’s long-awaited and, for many, long-feared auto-play video ads are here.

The company announced Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. Among those are Summit Entertainment’s Divergent, a film set for a March release. The ad for that film, and the other video ads, runs without sound unless you tap it, in which case you can also expand it to full screen. At the end of auto-play video, a carousel appears where you can click on two additional videos.”

AdWeek: Intel Cleverly Hides Its Logo Inside the Jerseys of FC Barcelona’s Megastars

“Process this: The “Intel Inside” logo has made its way inside the jerseys of Spanish soccer team FC Barcelona in a reported five-year, $25 million deal.

The emblem is visible only when players pull their shirts up over their heads, which they’ve been known to do when celebrating a goooaaal! Intel vp of sponsorship David Haroldsen says the placement “authentically tells the story of who we are rather than just being another brand that is visible with all the other logos that exist. We believed we would have more value with the symbolic placement with occasional pop-up moments within the game.”

AdWeek: The 10 Most Sexist Ads of 2013

“In a lot of ways, 2013 was an amazing year for the portrayal of women in advertising. Ogilvy’s “Real Beauty Sketches” for Dove sparked a massive discussion of self-image and the definition of beauty. UN Women’s “Autocomplete Truth” campaign brilliantly highlighted inequality worldwide. GoldieBlox created a viral anthem for girl empowerment (while admittedly fostering some avoidable ill will along the way). And a Pantene ad from the Philippines took issue with gender hypocrisy in the workplace.”

AdWeek: Harley-Davidson Revs Up the Holidays With ‘Silent Night’ Spot

“Anyone who has lived next door to a motorcycle owner knows that “Harley-Davidson” and “sleep in heavenly peace” rarely go together. But this special holiday video for the brand creates a clever exception.”


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