Morning Update: Amy Poehler in ad for Old Navy; LG promotes G Flex with bizarre ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=X7VitIrFkMI
AdWeek: Ad of the Day: Amy Poehler Brings the Funny for Old Navy
“Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old. The public moved on, while Old Navy, with its mannequins and goofy taglines, remained stuck in the 2000s.
Since the retailer split with Crispin Porter + Bogusky last summer, though, its advertising—from Chandelier Creative in New York—has experienced a bit of a revival. First, there was the Black Friday ad with the delightful Melissa McCarthy. Then, last month, it was a spot featuring comedian Debra Wilson as an overexcited TSA agent. Now, Old Navy is debuting a new campaign starring yet another female comic, national treasure Amy Poehler.”
The Guardian: Coulson called Brookes minutes before Blunkett confrontation, court told
“Andy Coulson called Rebekah Brooks just minutes before he visited David Blunkett in his constituency to confront him about an affair he was having with a married woman, the Old Bailey has heard.”
https://www.youtube.com/watch?v=WohB8WDYCZ0
Mashable: LG Promotes G Flex With a Totally Bizarre Video Ad
“LG’s first curved phone, the G Flex, is out, and the company wants you to know it’s the “most human phone ever.” Apparently, the best way to do that is with a very odd ad, with facial hair and other body parts making an appearance in unsuspected places.
Let’s get something straight: we like the idea of a “human” phone, but if that means the phone feels like an ear and a beard is growing out of your hand, we may be inclined to pass.”
The New York Times: To Spur Traffic at News Sites, Just Travoltify
“Which of the following interactive features drove record traffic to its respective news sites in recent months: a) How Much Time Have You Wasted on Facebook? for Time; b) The interactive dialect quiz for The New York Times; c) The Adele Dazeem Generator: Travoltify Your Name, which appeared on Slate; or d) all of the above?
Congratulations if you answered d) all of the above.
News organizations are changing their formats in the digital age to connect with more readers, with quizzes and games having become popular offerings that audiences find hard to resist.”
AdWeek: Here’s a Pretty Amazing Ad That Will Make You Feel Awful, Then Wonderful
“This will be a particularly brief writeup, as it wouldn’t be fair to spoil the ending of this ad. (The brand seems to know this, too, by keeping the video’s title as vague as possible.) Yes, it’s called “Unloved,” but you’ll love it plenty in the end.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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