Morning update: Apple backs down after Taylor Swift threat; McDonald’s takeout for cyclists

Steve Jones

June 23, 2015 8:48

https://www.youtube.com/watch?v=TZ4Y6Lnv0e8

Creativity: McDonald’s just invented pretty cool takeout packaging for cyclists

Advertisers are pretty obsessed with cycling lately, judging by a number of remarkable campaigns that have been entered in the Cannes Lions festival here. (Look for a couple of bike-related ideas to win Lions at Monday night’s award show just a few hours from now.)

Now, McDonald’s is climbing aboard with a neat packaging idea aimed at cyclists.

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Steve Jones

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