Morning Update: Apple Watch ad borrows from the past; A marketer’s guide to the 10 best events at SXSW

Miranda Ward

March 10, 2015 8:32

https://www.youtube.com/watch?v=1Ql0Z8Il73s&

AdWeek: Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it’s a style that’s gained no small measure of equity since the advent of the iPhone in 2007. And the ads continue to look and sound great.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.