Morning Update: Apple Watch ad borrows from the past; A marketer’s guide to the 10 best events at SXSW

AdWeek: Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it’s a style that’s gained no small measure of equity since the advent of the iPhone in 2007. And the ads continue to look and sound great.

AdAge: A Marketer’s Guide to the Ten Best Events at SXSW

When I first attended SXSW two decades ago, the festival was focused on music, attendance was about 4,000, Johnny Cash gave the keynote, and little-known musician Beck was the “must see” act. What once was a cool — but limited — music industry event is now a blockbuster showcase across music, film and interactive media.

Today, SXSW Interactive is a convergence point across technology, user experience, marketing, startups and science celebrities, representing a glimpse of the future. As the importance of interactive platforms increases in our daily lives, so it does in Austin, with the interactive portion of the conference now hosting more than 30,000 attendees. But with the sheer volume of events and emerging companies in play, it’s hard to know how to get the most out of it.

Mumbrella Asia: NDTV protests ban of India’s Daughters documentary with blank screen

A TV station in India has protested the broadcast ban of a BBC documentary about an horrific gang rape on a bus in Delhi by airing a blank screen.

India’s Daughters was scheduled to run on New Delhi Television last night to mark International Women’s Day, but the film has been banned by the government, which argued that the video – which featured an unsettling interview with a convicted rapist – could have led to major social upheaval.

Mashable: Apple to replace AT&T on the Dow Jones Industrial Average

Apple has finally hit the big time.

The world’s most valuable company will replace AT&T on the Dow Jones Industrial Average after the market close on March 18, according to a press release from S&P Dow Jones Indices, which owns the index.

A press release states that the change was prompted by Apple’s 7-for-1 stock split last year and Visa’s 4-for-1 stock split, which is set to occur at the same time Apple joins the 30 companies on the index.


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