Morning Update: ‘Ask for Angela’ to escape dodgy dates; McDonald’s to downsize Big Mac; Uber and Airbnb suffer ‘growing pains


Ad Week: How This Poster in a Women’s Restroom at a Bar Cleverly Combats Sexual Assault

A county council in England has come up with a clever and discreet way of combatting sexual violence and abuse.

A photo posted to Twitter (and retweeted almost 30,000 times) shows a poster in the women’s bathroom at a bar in Lincolnshire that advises anyone who is feeling unsafe on a date to ask the bar staff for “Angela”—a code word alerting the staff that someone is in need of help.


Ad Age: McDonald’s Latest Menu Idea Is to Make the Big Mac Bigger (and Smaller)

Two all-beef patties, special sauce, lettuce, cheese … It may soon be time to update the Big Mac jingle.

McDonald’s said Thursday that it will offer two additional sizes of its famous burger for a limited time in early 2017. One version will feature two larger patties, while the other will downsize to a single patty and skip the middle bun.

Campaign Live: Uber and Airbnb suffer growing pains as ‘gig economy’ matures

Businesses in the “sharing economy” are entering an era in which they will face greater scrutiny and higher expectations, industry figures have warned, after Uber and Airbnb both suffered regulatory setbacks.

An employment tribunal in London last week ruled that Uber could not class its drivers as self-employed and had to pay them the national living wage, as well as offering holiday pay and other employment benefits. Uber is appealing the ruling.


The Drum: Ecommerce fight looms in Southeast Asia as Alibaba-owned Lazada buys Redmart and Amazon moots launch

Southeast Asia ecommerce giant Lazada is buying online grocery service Redmart for $30-40million, according to reports.

The companies said they hope to use each other’s infrastructure to boost their ecommerce business in Southeast Asia but will leave Redmart to operate independently, with a transaction slated to close this quarter.


Mumbrella Asia: Ad spend growth to slow in 2017

Advertising spend growth is to slow globally next year, including in China, but regional rival India is to see an even brisker rate of growth in 2017, according to data from Warc. The pace of growth of mobile, the fastest growing medium, is to slow from 47.1% this year to 34.2% next year.


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