Morning Update: Audi the best car for escaping swarm of killer drones; 72andSunny picks up global Adidas Sports account

Miranda Ward

March 12, 2015 8:46

https://www.youtube.com/watch?v=vcV71liAMwc

AdWeek: Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from Venables Bell & Partners, which ranks among this year’s most memorable commercials so far.

The minute-long aerial attack is harrowing in a cheesy way, mirroring its inspiration, Alfred Hitchcock’s suspense flick The Birds. Much as that celluloid tale of nature run amok tapped into Cold War paranoia, “The Drones” plays on current fears about potentially dangerous,frightening or misunderstood technologies.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.