Morning Update: Audi the best car for escaping swarm of killer drones; 72andSunny picks up global Adidas Sports account

AdWeek: Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones

One day soon, drones will kill us all and/or deliver Apple Watches from Amazon. For now, they descend from the clouds with great menace in this rousing Audi spot from Venables Bell & Partners, which ranks among this year’s most memorable commercials so far.

The minute-long aerial attack is harrowing in a cheesy way, mirroring its inspiration, Alfred Hitchcock’s suspense flick The Birds. Much as that celluloid tale of nature run amok tapped into Cold War paranoia, “The Drones” plays on current fears about potentially dangerous,frightening or misunderstood technologies.

Mashable: Facebook targets emerging markets with low-bandwidth ads

When a company such as Facebook hits $12.5 billion in annual revenues, up 58% year-over-year, sustaining growth becomes top priority.

Last quarter, mobile ads accounted for 98% of Facebook’s revenue growth. Keeping the momentum going means capitalizing on new markets — places like India, Turkey and Kenya. In other words, emerging countries where many people skip the traditional computer in favor of smartphones or feature phones.

A new Facebook program announced this week called Creative Accelerator helps brands like Coca Cola, Nestlé and Durex advertise in these places, which in turn, may boost the social network’s mobile ad revenues.

AdWeek: Can McDonald’s Successfully Pull Off a SXSW Sponsorship?

In its ongoing bid to win over millennials, McDonald’s is making its first official debut at this year’s South by Southwest Interactive. The fast food giant’s activations have all the makings of a traditional festival sponsor—a food truck, an interactive lounge and a party—but if the brand’s previous attempts are any indication, McDonald’s is in for a challenge.

To make up for slumping sales the past year, McDonald’s has tested mobile payments and introduced multiple new advertising campaigns meant to refresh its image, particularly with younger diners. Those efforts have gotten mixed reviews, so it’s unclear how this week’s festival activations will fare with SXSW, which tends to draw in a lot of millennials.

AdAge: 72andSunny Picks Up Global Adidas Sports Account

72andSunny has been named the global agency for Adidas’ sports business.

The MDC agency will be responsible for creative for global brand campaigns for the company’s basketball, running, soccer and women’s efforts, much of which had been handled by Omnicom’s 180LA.


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