Morning update – August 29: Facebook competition rules shakeup; An advertising epic; What is native advertising?
This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.
AdWeek: Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year’s Most Lavish Spot
“This new ad for French perfume house Guerlain’s Shalimar fragrance is perhaps the single most elaborate spot this side of the same director’s famous Cartier commercial from last year. Say what you will about Bruno Aveillan’s baroque aesthetic. No one will ever claim the guy did anything halfway.”
Marketing Week UK: Facebook moves to simplify promotions for brands – Facebook has announced significant changes to its rules around competitions which will have big implications for community managers.
“The social network announced today that is has updated its promotions policy to allow brands to run competitions directly from their Page Timeline. It means marketers can now collect entries by allowing fans to post on a page as well use as “Likes” as a voting tool for followers to enter contests.”
AdAge – Let’s stop calling advertising native What does marketing’s latest buzzword really mean, asks Tim Peterson
“Mention ‘native advertising’ to a media buyer these days, and he or she will ask what exactly you mean by it. Advertorials? Promoted Tweets? Search ads? Sponsored content?
“Publishers have created some really interesting innovations in the name of ‘native’ advertising, but can we agree that we should all stop calling them ‘native?’
Hold The Front Page UK – Readership boost for UK news websites
“All the leading regional press groups saw an increase in online readership during the first six months of the year, the latest report has shown.”
Rapid TV News – France Télévisions to axe 600 jobs
“Owing to the fall in public fund allocation this year and the setback of ad revenues, France Télévisions is to cut 600 jobs in the coming months. Between now and 2015, the group’s employees will fall below the 10,000 mark, with only 9,750 full-time jobs remaining.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Cadbury’s did it better years ago with the Milk Tray man and the Flake ads and within 30 secs spots.
https://www.youtube.com/watch?v=i0ya5kh4_ZM
https://www.youtube.com/watch?v=7aUTdYsZda8
Self indulgent arse if you ask me.
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