Morning Update: Baileys updates The Nutcracker in Christmas ad; Forbes Media up for sale; Design agency trolls Ikea
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Baileys Updates The Nutcracker in Star-Studded Christmas Ad
“Baileys becomes the latest big-name marketer to place an epic holiday spot under the tree with BBH London’s modern take on Tchaikovsky’s seasonal ballet The Nutcracker. “
The New York Times: Forbes Says It Is for Sale
“Forbes Media, which publishes Forbes magazine and has been making an extensive push into digital media and native advertising, is up for sale, the company confirmed in an email to the staff Friday morning.”
Mashable: Twitter Now Running Pre-Roll Ads
“Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming.”
The Huffington Post: 10 Wonderfully Nostalgic Pictures of What Newsrooms Used to Look Like
“Mention the word listicle to one of these angry looking chaps and you’d probably get coshed over the back of the head with a piece of hot metal. Here’s what newsrooms looked like before digital publishing was even a thing.”
The New York Times: Streaming and Cable Deal for ‘The Simpsons’
“In one of television’s biggest syndication deals, “The Simpsons,” the longest-running scripted show in TV history, will finally be moving to cable television — and, not too surprisingly, it is staying in the family.
That’s the 21st Century Fox family, which owns the studio that created “The Simpsons,” (20th Century Fox Television), the network that broadcasts it (Fox), and now the cable network (FXX) that has acquired both cable and streaming rights to the more than 550 episodes.”
https://www.youtube.com/watch?v=oVjOMP7ziKA
AdAge: Design Agency Trolls Ikea, Places Its Own Product for Sale Inside the Store
“Indie design studio Upwell had a smart product — Walhub, a switch cover that doubled up as a storage for keys, mail, umbrellas or scarves. But how could they test how marketable and saleable the product was? Focus groups be damned, because there’s Ikea.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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