Morning Update: Blind woman challenges viewer to don’t-blink-first contest in video for eye-care group

Mumbrella Asia: Blind woman challenges viewer to don’t-blink-first contest in video for Indian eye-care group

Lowe Lintas has launched an online video campaign for an Indian eye hospital chain that begins with a blind woman challenging the viewer to a game where the first person to blink loses.

“Please be honest if you blinked, because I cannot see. I am blind,” the woman says. “I hope you would not blink at the thought of donating your eyes for someone, like me.”

AdWeek: Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Why should the players in packaged goods, financial services and cosmetics have all the fun?

The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $8.3 billion—and counting.

VW’s review is global and encompasses all of the group’s brands—Volkswagen, Audi and Porsche—according to sources. Collectively, those brands spend more than $1 billion in media annually worldwide, including $600 million in the U.S.

AdWeek: How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

This interactive outdoor campaign by Lew’Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended.

The shop set up a digital panel equipped with a motion sensor at São Paulo’s busy Fradique Coutinho subway station at morning rush hour. When commuters approached the sign, the face on the panel would yawn. Naturally, many of the commuters themselves also began yawning—yawning being notoriously contagious, after all—at which point the screen made a product pitch.

Campaign: Huawei “school of pronunciation” by Dare

Here’s a neat piece of content for Huawei, the Chinese telecommunications company.

The light-hearted ad features the football pundits John Hartson, Ray Parlour and Nigel Winterburn, who are given lessons on how to pronounce the names of several of Arsenal’s foreign players, with a little help from the stars themselves. Huawei sponsors Arsenal – which explains the presence of the defender Laurent Koscielny and goalkeeper Wojciech Szczesny – and the brand does well to make the content relevant by finishing on a lesson on how to promote its own name.


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