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Morning Update: Bloomingdales apologises for ‘date rape’ ad; Facebook’s new news app; Frank Underwood spruiks Alibaba

bloomingdales date rape

The Guardian: Bloomingdale’s apologizes for apparent date rape joke in holiday catalog ad

Bloomingdale’s has apologized for an advertisement in its recent holiday catalog that appears to make light of date rape.

“Spike your best friend’s eggnog when they’re not looking,” reads the ad copy,which surfaced on Imgur this week. The text appears between a sharply dressed man looking at a woman, who is laughing and appears not to notice him.

The implications of the ad drew outrage from people online, prompting the department store chain to apologize.

AdAge: Facebook Introduces Notify, a News App Designed to Make Your Other Notifications Obsolete

Facebook continues to put itself in the middle of anything you do on your phone. After looking to disintermediate texting and video-calling with Messenger, the mobile web with Instant Articles and even the home screen with Facebook Home, the social network is now looking to become your source for news, weather, sports scores and more.

On Wednesday, Facebook released an app for Apple’s iPhones and iPads called Notify, which will alert users with information from media companies including CNN, The Weather Channel, Fox Sports and Fandango. Its notifications are similar to the ones many people already receive from the media companies’ own mobile apps, but they are connected to people’s Facebook accounts, meaning Facebook gets more information about its users’ media consumption habits and interests.

Users could choose not to enable notifications, but that would negate a lot of the app’s purpose. And they can decline to let the app monitor their location, but that could interfere with certain notifications such as nearby deals or weather updates.

https://www.youtube.com/watch?v=j-rk07Y35Pw

Creativity: Watch Kevin Spacey Playing Frank Underwood in a Bizarre Plug for Alibaba’s E-Commerce Festival

Chinese e-commerce giant Alibaba hosted a 3 ½-hour televised variety show to kick off its annual e-commerce festival, Singles’ Day. Despite the onslaught of local celebrities, along with Daniel Craig and Adam Lambert, Kevin Spacey stole the show by playing his “House of Cards” character in a surprise cameo. (“House of Cards” is popular in China, where it shows on an online video platform.)

The presidential logo flashed onscreen, and President Frank J. Underwood appeared in a pre-recorded video, sitting at his faux desk in the Oval Office. “If this Singles’ Day is the excuse you have been waiting for to spoil yourself with online shopping, then I must say I’m more than a little jealous,” he said.


AdWeek: Jaded About Advertising? Watch This Video and Feel as Inspired as a Clueless Intern Again

It’s easy to get disillusioned with advertising after, say, your first few months on the job. But what’s not to like, really? You get free food, and free drinks, and free rides, and lots of other free stuff. Interns, in particular, love those kinds of things. And staying late.

And in fact, at Leo Burnett Toronto, everyone feels that way—like they’re fresh out of school, in their early 20s, pumped to come into work every day and make something that matters.

Digiday: People spend over 9 minutes on News UK’s native content

   Only a year since its launch, News U.K.’s content studio, Method, can boast dwell times on its brand-funded articles of nine minutes, matching the time readers spend on its editorial content, according to the company.

But it has been a slow and steady road, by digital-media standards anyway. The content studio started life as Newsroom, but the name proved too much for an industry struggling to untangle the old church-and-state divide.

Mumbrella Asia: Grooming brand hoists men on to 45m-high platform to push posh credentials in Vietnam

To show off its aspirational, high-end status, Romano VIP, a brand of men’s shampoo, deodorant and shower gel owned by Wipro Unza, hosted a dinner in Ho Chi Minh City suspending men on a platform 45 metres in the air by a crane.

Dinner in the sky

Those who joined the dinner in the sky were strapped into their seats with safety belts while being entertained with live violin music.

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