Morning Update: Bob Dylan goes on the couch with IBM; Lorry immigrant ad censured; Paid v earned media – who’s winning the battle?
https://www.youtube.com/watch?v=pwh1INne97Q
Ad Week: IBM’s Watson talks love and loss with Bob Dylan in advertising’s oddest pairing
Most of us know IBM’s Watson as a threat to humanity’s dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov.
I like the IBM ads, just don’t know what they are selling to me.
Put Tom Baker in front of Watson – that would be hilarious.
Even odder when you consider Bob Dylan has Jewish roots and IBM have been accused of supporting the Holocaust by supplying computational machines to Nazi Germany.