Morning Update: Britain’s Royals bumble their way through Mother’s Day ad

AdWeek: Britain’s Royals Bumble Their Way Through Mother’s Day in Charming Spot for Body Shop

When it comes to celebrating Mother’s Day, it turns out the British royal family is just as inept as everyone else.

That, at least, is the joke at the heart of a new U.K. ad from cosmetics company The Body Shop. Impersonators playing Prince Charles; his wife, Camilla; his son Prince Harry; and Queen Elizabeth II’s famous Welsh Corgis all fumble their way, together, through the prep for Her Majesty’s big day.

Campaign: Spirit appointed as WPP’s chief digital officer

WPP has appointed Scott Spirit, its chief strategy officer, as chief digital officer and Mark Povey, its general counsel, as chief operating officer of WPP Digital, Campaign Asia-Pacific has learned.

The changes follow the appointment of Mark Read, the chief executive of WPP Digital, as chief executive of Wunderman in January.

Spirit will also continue in his role as chief strategy officer for WPP.

AdWeek: Tinder Users at SXSW Are Falling for This Woman, but She’s Not What She Appears

Well, this is sneaky—and for some, a little heartbreaking.

Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were have a conversation over text message.

AdAge: Snapchat COO Emily White Steps Down as CEO Evan Spiegel Takes on More

Snapchat has lost its Sheryl Sandberg. The messaging app’s well-regarded chief operating officer, Emily White, is stepping down.

“Emily is a talented executive and we thank her for her many contributions to Snapchat,” a Snapchat spokeswoman said in an emailed statement confirming Ms. White’s departure. Re/code first reportedthe move on Friday.

AdAge: Droga5 No Longer Chobani’s Lead Agency as Brand Brings Marketing In-House

Droga5 will no longer be the lead creative agency for Chobani greek yogurt, a move that comes as the company brings much of its marketing in-house.

The company will occasionally tap agencies for project work, though a spokesman did not provide detail on Droga’s fate and would only say that no doors are permanently closed for the shop. One person familiar with the matter said that Droga doesn’t have Chobani work lined up after it completes its next project.



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