Morning Update: Budweiser’s ‘Lost Dog’ bombed for memorability and relevance

Mumbrella Asia: The most popular Super Bowl ad on Twitter bombed for memorability and relevance: study

A study by research agency TNS has suggested that the most mentioned ad of the Super Bowl on Twitter, Budweiser’s ‘Lost Dog’, failed to cash in on its popularity with memorability and relevance.

Though the cutesy ad, which tells of the friendship between a golden retriever puppy and a horse, commanded 26 per cent share of ad mentions online, compared to just 9.8 per cent of its nearest rival, GoDaddy, the Bud film scored poorly for personal relevance, “thus failing to translate into memory – and ultimately value – for the brand,” TNS suggests.

AdAge: Coke to Promote Bottle’s Centennial With Global Campaign

Coca-Cola will mark the 100th year of its iconic bottle with a global ad campaign in more than 100 countries, executives said Friday.

“These ads actually have tested very well and demonstrate our commitment of improving the quality of our ads,” Coca-Cola Co. CEO Muhtar Kent said during a presentation at the Consumer Analyst Group of New York conference in Florida.

AdWeek: Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA Rips new abstinence rule for gay men donating blood

Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration’s rules around donating blood.

At issue is a recent revision in the FDA’s regulations that allows gay and bisexual men to give blood, but only if they have haven’t had sex for a year. (They were previously barred entirely, based on concerns about exposure to HIV.)

With tongue firmly in cheek, Cumming introduces a series of eight non-sexual activities that that are “guaranted to make your year without sex fly by.”

Campaign: W&K co-opts Tokyo MD to run Amsterdam office

Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.


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