Morning Update: BuzzFeed confronts Weibo about fake account; Burger King names David as lead global agency
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=ISrmaFkcnlQ
AdWeek: Woman Actually Enjoys a Vacation Without a Man Around in Booking.com Ad
“A woman’s love for her boyfriend is compared to her love for resort amenities while vacationing without him in Wieden + Kennedy Amsterdam’s latest ad for Booking.com.
The man doesn’t fare so well in the comparison, though to be fair, neither does the woman. She is “Brianless” because Brian apparently doesn’t enjoy seafood, the ocean or horseback riding. (How could someone be such a curmudgeon?) And she sure takes advantage of his absence, letting loose with cartoony antics that echo other spots from the high-energy campaign. (Is it just a coincidence that “Brianless” is an anagram of “brainless?”)”
Mumbrella Asia: BuzzFeed confronts Weibo about fake account
“A Weibo account using the same name and logo as BuzzFeed has prompted the social news and entertainment brand to approach the Chinese social network to inquire about its legitimacy.
The replica Weibo account, which has not been verified by the social network, has more than 11,000 followers.
BuzzFeed has made Weibo aware of the replica account, but the company’s international VP Scott Lamb, who was in Hong Kong for the World Association of Newspapers’ Publish Asia event last week, told Mumbrella that the situation “can easily be resolved”.”
Slate.com: The Decline of Newspapers Hits a Stunning Milestone
“Here’s a quick reminder that, despite the upbeat story lines we’ve heard about the greater media business during the past year or so, most newspapers are still very much in free fall. At the American Enterprise Institute’s Carpe Diem blog, Mark J. Perry finds that print ad revenues are now the lowest they’ve been since 1950, when the Newspaper Association of America began tracking industry data. Again, that’s 1950, when the U.S. population was less than half its current size and the economy was about one-seventh as big. Revenues are down more than 50 percent in just the past five years alone.”
The Guardian: Andy Coulson denies running slapdash operation at News of the World
“Andy Coulson has denied he ran a “slapdash” and “careless” operation at the News of the World in which police officers were paid for royal directories and home secretaries phones were hacked.”
The New York Times: Yahoo to Offer Two TV-Length Comedy Series on Web
“Yahoo’s chief executive, Marissa Mayer, is about to dive into the shark tank of television-style original video.
Ms. Mayer plans to announce at Lincoln Center on Monday evening that Yahoo is commissioning two original TV-length comedy series that will air exclusively on its websites and mobile apps.”
Mashable: Facebook Rolls Out ‘Business Manager’ Tool for Marketers
“Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface.
The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected to a company and revoke permissions to people using the accounts.”
AdAge: Burger King Names David Lead Global Agency
“Burger King has tapped WPP’s David as its lead global agency.
Founded in 2011 by Latin AmericanOgilvy execs, David will help the fast-food chain execute global work so that the brand has a more consistent global image.
The move comes after close to three years of no global agency watching over the brand. MDC’s CP&B handled the chain’s U.S. work until 2011 and fielded some work overseas during its seven-year tenure as lead agency. But the scope with David will likely be more comprehensive and aim to create a more cohesive message around the world, said Global Chief Marketing Officer Axel Schwan.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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