Morning Update: Channing Tatum does his own epic split; The trouble with Ten; Mike Tyson returns Holyfield’s ear in new Foot Locker ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=EMlpiey20b8
AdWeek: Channing Tatum Does His Own Epic Split on the Set of 22 Jump Street
“The parodies of Jean-Claude Van Damme’s “Epic Split” for Volvo Trucks are already getting old, but this one’s good for a chuckle. Channing Tatum set aside some time on the set of his upcoming sequel to 21 Jump Street (awesomely called 22 Jump Street) to attempt his own leg-spreading demonstration. “
The Guardian: The trouble with Ten
“It must have looked a good idea on paper: hire the man who worked magic on Sunrise and the Morning Show to launch a new breakfast and morning line-up, find a trio of bright new voices to bring it live from the beach and promote it relentlessly through advertising and a national bus tour.”
The Guardian: News of the World paid over £300,000 to private investigator, trial hears
“A private investigator who worked exclusively for News of the World news editor Ian Edmondson invoiced the paper for more than £300,000 over five years for “tracing” work, the phone-hacking trial has heard.”
AdWeek: 10 Brands That Changed the World
“Brands come and go. Some influence our spending habits—then there are those who determine who we are. From fast food to social media platforms, here are 10 brands that changed the world.”
Journalism.co.uk: How a radio station used social to spark a diversity debate
“Three weeks ago a Finnish language radio station in Sweden started a social media campaign to find out what people felt about speaking Finnish. They asked people if they “dare to speak Finnish when in Sweden”.”
The New York Times: Commercial Breaks That Keep a Story Going
“A year after an innovative marketing effort for the Christmas shopping season brought together Target and ABC, the retailer and the network are teaming up again.”
https://www.youtube.com/watch?v=9KMUnqB_NiU
AdWeek: Ad of the Day: Tyson Returns Holyfield’s Ear in Foot Locker Spot That Rights Many Wrongs
“It’s been more than 16 years since Mike Tyson bit off a piece of Evander Holyfield’s ear during a heavyweight championship fight. Now, in a Foot Locker ad from BBDO, New York, Tyson is giving it back.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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